Wednesday, August 24, 2011

Five Lessons for CSAs from Good Company: Business Success in the Worthiness Era

Join us for September's Educational Webinar, Five Lessons for CSAs from Good Company: Business Success in the Worthiness Era, presented by Economist Dr. Laurie Bassi. Good Companies – those that are good to their employees, their customers, their communities, and the environment – make more money than their less worthy competitors. Yep – it’s true. Come hear Dr. Laurie Bassi share the hard-nosed evidence that she and her co-authors unveil in their just-released book (Good Company: Business Success in the Worthiness Era); describe the convergence of forces that are behind these findings and discuss what this means for CSAs.

The main topics covered include:

•The convergence of forces – economic, social and political – that is changing the competitive landscape for good
•The Good Company Index™
•Hard-nosed evidence on the benefits of being a “good company”
•Lessons from Good Company for CSAs

Laurie Bassi is the CEO of McBassi & Company, a leader in the emerging decision-science of human capital management. Since she founded McBassi in 2001, she has been working with clients to help them unleash human capability within their organizations. In the earlier years of her career, Laurie served as vice president for research at ASTD, the director of several U.S. government commissions, and a tenured professor of economics and public policy at Georgetown University. She is also Chair of the Board at Bassi Investments, Inc.—an investment firm that invests in firms with superior human capital management capabilities. Laurie is a prolific author, with over 80 published papers and books. Her current books are Good Company: Business Success in the Worthiness Era (Berrett-Koehler, 2011) and HR Analytics: A Summary of the State of Knowledge (Reed Business, 2010). She holds a Ph.D. in economics from Princeton University and a M.S. in Industrial Relations from Cornell University.

You’ll leave armed with a fresh perspective and concrete tips you can use to help take your business to the next level.

Date: September 15, 2011

Time: 12:00 Noon (MST)

Cost: Free for CSAs; $49 public

Register Now!