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Friday, August 27, 2010

Member Benefits - Content Marketing You Don't Have to Create

We all understand the complexity of content marketing. In today's world, it is one of the most important marketing strategies for your business. The dilemma facing most professionals today is having the time and expertise to come up with relevant and valuable marketing content that your clients want to see. Here at SCSA, we understand this challenge and want to help our CSAs succeed in this area. We've created a whole suite of content marketing pieces for them to use at their discretion. This can include customizing the pieces with their own contact information, passing them along to older clients, sharing them with their professional network, posting them on their own blogs and more. Our goal is to focus on how we can help our members succeed in these tough economic times by helping them deliver content they may be struggling to find the time or expertise to put together.

Here are just a few of the content marketing pieces we've made available, specifically for CSAs:

Expert Articles you can forward to clients and fellow professionals
The award-winning CSA Journal is the leading academic publication in the senior market. It gives you the latest insights into the senior market with its high-quality research and important information. The articles are already conveniently in electronic format so they're easy to forward, whether you want to forward just one article or the whole journal.

Educational e-brochures you can share with your professional network

> Nine to Thrive: 9 ways you never thought of for success
- this 6 page, full color guide gives you an overview of common myths and methods of marketing to seniors, including how to make communications clearer, using age-appropriate approaches and the value of volunteering. Share this brochure with fellow professionals who work in the senior market to help their businesses work more effectively and position yourself as an invaluable resource.

> 16 Great Things You Can Do for Seniors
- this 13 page, full color guide covers creative ideas for how those who interact with seniors can find more opportunities to make a difference in the lives of their senior clients - thereby making them not just someone they purchase products or services from, but a friend, ally and advocate. Pass this guide along to help fellow professionals achieve this and establish yourself as an invaluable resource.

Senior-focused Handouts & Guides you can customize with your information

Free handouts & guides our members can customize with their business information and give out to their senior clients. Some examples are How to Avoid Becoming a Victim of Identity Theft, Steps to Buying a MediGap Policy, Alzheimer's Disease: What you should know and many more. All handouts are conveniently in electronic format so customization is quick and easy.

Blog posting by Society of Certified Senior Advisors