"I want to be successful!" This is something that all of us either hear or express regularly. Our success is what drives us out of bed each morning, sometimes it keeps us up until late at night. Overworked, underpaid and exhausted. How many of us say we need clients, more clients, quality clients? But we are too busy doing our own work to take the time or to find the energy to develop our client base. In short, we can’t do it alone. This is where networking comes into play. How can we get others to help us grow our practices without wasting what little time we have and without having someone walk away with our practice in the interim?
To grow our practices we have two choices: network or advertise. Once we have determined who our ideal clients are, reaching out becomes our next step. Advertising can cost an arm and a leg. Networking costs too, not so much in terms of money, but in trust and time. Although time is crucial in networking, the results are usually more controlled and on point with our goals and needs.
The Society of Certified Senior Advisors is hosting an educational webinar, How to Network Without Giving Your Practice Away on Thursday, August 23, 2012. This webinar is designed to help guide the participant and give them a direction and an understanding of the mechanics of networking and some of the potential pitfalls. We will discuss and compare private networking groups and commercial networking groups. We will look at how to build relationships by creating mutual trust and a desire to help each other. Possibly the most important issues we will discuss are the tools to protect you and your practice from potential liability and worse, having someone you trust walk off with your practice. We will cover nondisclosure, noncompetition agreements, and a general understanding that anyone to whom you refer business carries your reputation on their shoulders. Let us learn how to build a practice through the use of an interactive referral network.
Register for this event now by visiting www.csa.us/upcomingevents.
How to Network Without Giving Your Practice Away, presented by Paul W. Vukeles, JD, CPA
Date: Thursday, August 23rd, 2012
Time: 11:00AM (PST); 12:00Noon (MST); 1:00PM (CST); 2:00PM (EST)
Cost: Free for Members of the Society of Certified Senior Advisors; $49.00 Public
Blog posting provided by Paul W. Vukeles, JD, CPA
BV Tax & Accounting, PLLC